Why You Need Recovery Emails on Your Hotel Reservation System
It is frustrating when a potential hotel guest abandons the booking process. There are a number of reasons why this could happen. They might get interrupted by something else, be checking rates on several sites, have second thoughts about the trip or even just have accidentally closed the window.
It is suggested in various studies that the hotel booking abandonment rate is somewhere between 78% and 90%. Rather than letting all of these bookings slip through your hands, you can make sure they get finished to everyone’s satisfaction by automatically sending recovery emails from your hotel reservation system.
Let Them Finish the Booking Easily
Of course, the biggest advantage to reservation recovery for a hotel is that the guest can finish off their booking. No matter why they left the page in the first place, it is a simple task for them to pick up the booking process from where they left off.
They will get a personalized email directly from your hotel reservation system telling them where they had got to and asking if they want to finish it off. This can be a huge help for a customer who has genuinely got lost during the booking process. Maybe they thought they could get a better price elsewhere and now can’t remember how to find you again.
In this way, they simply click on the link you provide and are taken straight to where they abandoned the process the last time. There is no hassle and no pressure involved, just a friendly helping hand to let your site’s visitors know that you care.
Every single day, thousands of people all over the world look for a good hotel deal. With so many websites to choose from, this can be a daunting task for someone doing it for the first time. How will they know which site to trust?
It is important that you inspire confidence in your visitors. They need to know that this is a place where they can book their ideal hotel room in the simplest and most convenient way possible.
Of course, not all of them will even need to use the reservation recovery process, as they will finish off their hotel booking in just one sitting. However, even if they start on their mobile and finish on their computer, or vice versa, they will feel comfortable every step of the way.
Lower Your Abandonment Rates
Why do people abandon your hotel booking process? As mentioned earlier, there are plenty of different reasons why people could be quitting your site before getting their hotel room fully booked and paid for.
Whatever the reasons are, lowering your abandonment rates is crucial to getting more business and more revenue. By getting more people to finish off what they have started on your hotel reservation system, you will ensure that you turn a greater percentage of your visitors into paying guests.
Don’t let potential guests slip away by not having a reservation recovery process in place. Instead, you should be looking to convert every website visitor possible, even those who don’t finish their booking at the first time of asking.