Do you know, more than 57% of traveling accommodation and reservations are made using the internet?
If you are running a hotel business, content creation throws you a choice—you can either decide to have original, good quality content for your hotel’s website or you can opt for the easy way out by posting poor content. Low, B quality content will never get your hotel business anywhere. However, if you try putting in hard work by creating original, compelling content for your website, you will soon witness your hotel’s business experiencing a boost. But sometimes, producing genuine content becomes an overwhelming task for most hotels.
So, being a service and solutions’ provider for all struggling hotel owners, we have come up with a solution for you. Here are five tips, which can be used productively to create awesome content for your hotel’s blog or website.
Keep your eyes on the customer
In the hotel industry, customer knowledge is directly proportional to power. The more knowledge you are keeping about your target audience, the more successful and powerful you will be. The first tip is about creating content that will your ideal guests, directly. This way, you will be narrowing down your target lists, as well as converting more and more customers along the way.
So, what is your most focused age group? Do you focus on families, elders, couples or single businessmen? Once you know, you will use these demographics for engaging actively with your potential customers.
Organize your webpages and topics
For the sake of customer’s easy navigation, organize your hotel’s website properly. If you have time, grab a layman and have them take a glance at your website and blog. Can they easily make their way out without your help? If not, you need to make some changes.
Break out the topics into sections and divided content into main pages, or subpages. This is going to improve your site’s overall ranking as well.
- Make use of keywords throughout your hotel’s website.
- Use relevant imagery to support your content.
- Keep your write-ups small and simple.
- Don’t be afraid to go first person. Make use of direct communication by writing content starting with, ‘you’, ‘your’, and ‘our’.
If possible, use the power of videos
Over the course of last few years, marketing using the power of videos has been increasing rapidly. YouTubers and Vloggers have been using vidoes to create content, which has grabbed the attention of their followers, guests and viewers. The video power has climbed so much so, that people are spending more than 50% of their time watching YouTube’s video content, every year.
Hence, if it’s possibly under your budget—collaborate your hotel’s marketing team with a renown YouTuber for creating engaging videos that focus on the key features of your hotel.
- Keep the content fresh, simple and sweet.
- Capture the viewers’ attention in the first few seconds, these are the moments when people realize whether to watch until the end, or skip it completely.
Place contact information on each page
Your website’s layout must be user friendly for your hotel to be a success. These days, there is an excess of information everywhere on the digital media. People don’t have time to read content word to word. Instead, they simply skim or scroll through the written information.
- Make sure you are keeping the ‘contact us’ info on every webpage, right in front of your guests’ eyes.
- Your hotel’s booking and customer support pages should also be attention grabbing.
Make best use of your unique selling propositions
Why do you think your hotel is commendable? What makes it a guests’ favorite getaway? Why must they remember your hotel among all the others in the town?
Take a look at your hotel’s best selling point and make use of it to offer irresistible rate plans to your potential customers. If you have a beachfront, flash it on your website. If any famous landmarks exist nearby, don’t forget to mention them in your content. What makes you unique? Find a focal theme which will make your rooms to be booked full.
These content creating tips will definitely assist your hotel in getting an increased number of bookings. If you seek these tips and follow them while planning your hotel’s web content, you will come up with a crystal clear, positive image of your business. Moreover, you will be able to pool in more guests using your website’s sales and direct booking panel. Good luck!