Hotel Marketing Strategy
Choose the Very Best Hotel Marketing Strategy
Letting the public know how good your hotel is can be one of the biggest challenges for anyone these days. There are so many hotels out there all vying for attention that making yours stand out from the crowd might seem like an impossible task.
Thankfully, there are some great solutions that can help you to attract and retain more guests through clever marketing. So, which offers the best hotel marketing strategy for you?
Start a Loyalty Program
People love loyalty programs, as they feel as though they are being rewarded for doing something that they enjoy anyway. This is an especially useful idea for a hotel, as there is often a high chance of repeat business in this way.
There are a number of pros and cons associated with any sort of loyalty program. They are said to increase overall revenue by up to 10%, but there are also some costs involved that can’t be overlooked.
Of course, a good loyalty scheme also lets your customers feel more a part of the brand. Having repeat guests who benefit from their loyalty also means that they are likely to tell other people about you.
Use the Power of Mobile Marketing
Mobile marketing is absolutely ideal for hotels these days. This is because you can catch people who are in your area and looking for a place to stay right now, as well as those who are still at the planning stage.
Research by Google shows that mobile conversion in the travel industry has grown enormously in recent years. Their case study showed that a typical customer had 87% of their digital moments on mobile while planning a trip.
You should definitely include a mobile aspect to your hotel marketing strategy. You just never know who is looking on their phone or tablet right now for the type of offer that you can provide them.
Add Photos and Videos to Your Site
Everyone wants to see what their next hotel looks like. Is it nicely decorated? Is the breakfast area clean and spacious? Is it smart and modern on the outside?
Adding some photos and videos to your website lets visitors get a real taste of what awaits them once they check in. Some hotels even add virtual tours now that let potential guests really get to know the place inside and out.
Start a Blog
Adding a blog to your hotel website might seem like a time-consuming and unnecessary step. However, this can turn out to be a fantastic idea in the long run.
As well as getting a better search engine ranking for your site, this will also give you a chance to show what your brand is all about and give out some useful information. You can either do this in your own team or else outsource it to a team of blogging professionals.
By choosing the right hotel marketing strategy you can help customers to find your site and also make it easier for them to book a room. Don’t waste time and money when the best modern approaches are now easy to get started with.