When designing your hotel website, a standard website will not suffice. In today’s world, you must factor in mobile compatibility if you want to reach out your customers and prospects. Here the top 7 reasons why a mobile compatible website is a must:
1. A Good Part of the Market Books with Mobile Devices
Over 60% of same day online bookings happen through mobile browsers. That means that over half of the growing number of people who book online are doing it from their phones, tablets, or mobile devices. Missing out on this market is effectively cutting your potential income stream by that percentage.
2. Many People Don’t Have Computers or Access Them Daily
Because mobile browsing is so popular these days with mobile networks and data packages, many people simply don’t own a full sized computer any more. They tend to do their work on laptops and netbooks more often than a full sized screen. When you don’t have a website that works with smaller screens, users are going to become frustrated with your interface. Instead of booking your hotel, they will move to other options.
3. Convenience Means More Business
Many people don’t plan out booking their hotel rooms. They think about it while on their commute or on their lunch break. They will pull out their phones and start browsing for hotels. Booking hotels for many people boils down more to dates and location than to amenities. This is especially true of people who are booking for business trips and conferences. To get this very large market, a “mobile-friendly” website is vital.
4. Check-In and Out on the Go
It’s also important for many travellers to be able to check in and out of their hotels on the way to or from them. Being able to check in when their flight lands expedites someone getting to their room and relaxing. This is extremely important when your possible visitor is coming in on the redeye from another time zone. This mobile check-in and check-out feature, which is already available at some independent hotels and brands as Marriot Hotels, is likely to expand internationally across the lodging industry this year.
5. Immediate Feedback
Your guests aren’t going to think about leaving feedback when they get back home. They have work to catch up on and their lives to work around. However, while they are on the way home, they will still be thinking about their stay. That means that if it’s easy for them to do so, they’re more likely to leave feedback on the way home.
6. Odds of Passing Your Information around Grow
When sitting around planning a trip, a group of friends is much more likely to pass their mobile devices around instead of looking at computer screens. If a guest had a wonderful visit and goes out to dinner to talk about the trip with friends, those friends are going to see about your hotel on their phone. It will be your best foot forward.
7. Browser Compatibility
There are many different browsers out there. If your website only works on one browser you’re going to have a hard time getting online business at all. Make sure that your site translates well to a variety of browsers and screen sizes. When you’re testing you want to look at your site from all angles to be sure you’re really coming off properly.
These are just 7 reasons why it’s important to factor in mobile browsing. Because so many travellers use their phones as their primary source of Internet browsing, you will miss out on income if your site can’t be used properly on a mobile device. Mobile is the growing trend predicted to take over the online marketing arena in the coming years and your hotel website should be ready for it.