Being a hotelier, what benefits should you be getting from your booking engine provider? What are the features that you can or cannot survive without?
Importance of having a booking engine
Hotel booking engine is an extremely important tool for increasing direct bookings. Every hotel should own a well-integrated, flexible booking solution. Therefore, we have listed some of the major benefits of an online booking engine:
1. An online booking engine provides real-time booking features
2. It helps in promoting your hotel brand and simplify the booking process
3. Reduces OTA’s commissions and extra costs
4. Increases direct bookings and boosts revenue
If you are in search for the best service results in terms of online bookings, you’re at the right place. We are going to share some important things you must be looking for in a hospitality management service. From the list below, make a separate list of the things you consider necessary for the type of hotel property you manage.
Here is a list of the top features you must look out for in your potential booking engine provider.
1. Is it compatible to major channel managers?
First of all, there’s no doubt your personal website is very important to encourage direct bookings. but, don’t forget—there are hundreds of channels that could be displaying your rates. All of them can be extremely difficult to manage at the same time.
It is therefore, important to have one centralised system to manage and run your inventory. When your booking engine provider is linked with major channel managers, your job is made a lot easy. From one single platform, you can see and manage how all your channels are performing.
2. Does the company provide mobile based services?
According to stats based on recent years, mobile bookings in the travel industry have increased by an astounding 1700% between 2011 and 2016. If the booking procedure on your website is not mobile friendly, you are losing an increased number of bookings. Your booking engine service should keep track of the bookings you are gathering via tablets, mobile phones and desktops.
Mobile bookings play a huge part in making your direct booking surge. If you don’t own a mobile app for your hotel yet, you are missing out a lot of business. If you collaborate with your booking engine service to make a custom mobile app for your hotel, what could be better? This way, your guests will have more options to book anytime via your app on the go.
3. Is real-time integration available?
Real time integration features will allow you liberty to select when and where you can offer specific bookings. All your guests can book their stay whenever it’s convenient for them. They will receive immediate confirmation and cancellation notices. This will help you get rid of answering a mountain of inquiries, emails, and calls.
4. Is the booking engine flexible enough for you?
The hotel booking engine you select should be flexible enough for all the features you need. Check if it:
1. Easily displays all the languages your guests speak
2. Displays your hotel logo properly
3. Offers creations of unlimited room types, rate plans, special sales and discounts
4. Provides online voucher reclamation
5. Offers flash sales and discount packages
5. Do they have social media integration?
Your guests who look up your services for their vacation may definitely want to stay updated with your latest promotional packages. These seasonal sales and discounts would be most likely advertised through your social media. Hence for this purpose, social media integration is a plus point for your hotel booking engine system to have. Moreover, it will be great if your booking engine could be connected to your Facebook page. This feature could have more chances to increase your direct bookings through social networks.
6. Do they support multiple currencies and languages?
Multiple language and currency support is an important feature for all hotel booking engines. Your hotel accommodation provider should support both possibilities. This is especially important for foreign travellers who could become your possible guests in the future. Most importantly, when a hotel’s website content and room rates are available in different languages and currencies, it immediately triggers a positive response from users—resulting in increased number of direct bookings.
7. How do they present your “Book Now” option?
Your “Book Now” button should be simple and easily visible on all your booking platforms. Additionally, you have to make sure that your booking engine service makes your booking button:
1. Catchy, you possibly can’t afford your visitors to miss it because it appears dull
2. Easy to locate and easily accessible on your website, not hidden on the inside pages
3. Uses action verbs, instead of boring “reserve a room” phrases
An organized, real-time functional online booking engine is a must for you to survive in the rapid moving tourism industry.
8. Is the payment process secure?
If your payment gateway isn’t representing security proof symbols, chances are that your guests might sway, change their mind and book with another hotel . To infuse confidence in your bookers, get your reservations confirmed in a secured payment gateway.
9. Are there any options to upsell?
Additionally,If you have any special contributions that provide convenience to your guests like airport shuttles, discount on restaurant services and spas, or free breakfast and extra perks for guests who book directly, you must have it on display upfront. You must select a booking engine that allows the required personalisation to give away rooms with add-ons.
BookingWhizz Booking Engine—your key to successful hoteling
BookingWhizz wants to make sure your hotel gets all the above-mentioned features on very fair terms. Our booking engine works with all major channel managers. We will definitely offer integrated services on the channel manager or PMS system you use. Therefore, when you get on board with us, you will be fully supported with the help of a BookingWhizz account manager, who will ensure your conversion proceeds smoothly.
If you feel interested in exploring our booking engine in detail, please visit our website.