When you are debating the best ways to draw clients to your hotel, you have to consider online marketing. Most people are not going to find your business through paper adverts these days. Almost everyone who is looking to book a hotel does it online. That means that instead of picking up a paper or calling a friend, the first thing that potential customers will do is look up hotels on a search engine.
One of the best ways to push your site toward the top of the list and draw in more customers is to start blogging. Your hotel blog can be a combination of anything you like, from pictures of your grounds to histories of the area. You could have posts from local restaurants, or even feature some words from happy customers. The blog is an excellent way to give your website some content, character, and easily show potential customers what you’re about.
Move Your Hotel Up
According to Google, almost 80% of users do not click past the first page of search results. This means that you need to make sure that your hotel is going to show up on the first page of any possible customer search. One of the best ways to do this is to have relevant content on your blog. For example, if you own a B&B in Wine Country, having posts about wines, wine pairings, and vineyards in the area will draw more attention to both your hotel and reasons to stay there.
The more content you have for people to look through, the better. It’s important, however, to remember to keep your content fresh, up-to-date, and relevant to your hotel. You also want to make sure that the information to book a room at your establishment is easy to locate and clickable on every page of the blog. The fewer clicks that a person needs to make to get to booking, the more likely they are to book.
Appear More Welcoming
The most obvious advantage to having a blog on your personal page is that it makes your establishment look warm and inviting. People like to stay in hotels or inns that they feel comfortable with. If they can click through your blog and find notes from managers and owners, stories from past customers, and information on activities going on in the area, they are going to be more likely to see your establishment in a favorable light. You want to keep your articles short, and make sure that you only have posts that are relevant up on your main pages.
You don’t have to pull older articles offline entirely, but make sure that everything that the browser can see at a glance is relevant. By doing this, you may even have the added effect of influencing a person to extend their stay by a day or so. For example, if someone has booked their trip from Thursday until Sunday morning and they see that Sunday evening an event is going on in town, they may simply choose to extend their stay and attend the event. This is an excellent way to make a passive sale without having to lift an extra finger.
Obviously you want your site to look clean and professional. However, that does not mean that you can sacrifice looking like a welcoming environment for your intended customer base. A blog can help you set the tone of your business, point out other local attractions, and provide a means of drawing attention to your booking links.