Have you ever tried to plan, launch and track your digital marketing campaign on your own? If you haven’t, you must know it’s never too early or too late to start.
Running a marketing campaign is difficult, but at the same time it’s an activity that if carried out correctly will reward you in more ways than you can ever imagine. There are multiple reasons why having a marketing strategy is essential for every hotel business.
- It helps you manage all hotel seasons with a flourish.
- It rewards you regular customers and a loyal staff.
- It helps you create a robust hotel presence.
So, if you carry forward your hotel’s marketing campaign successfully, you are able to pocket all three of the above achievements simultaneously.
Let’s move you towards creating a successful hotel marketing campaign with the checklist below.
Hotel digital marketing campaign steps to check off your list
Setting campaign goals
Set some smart campaign goals, keeping sure they are
- Time sensitive
Deciding on a concept
- What are the offers that will pool in more guests?
- Make promotional packages that include attractive rate plans.
- Research on your concept and decide the time period for running it.
- If its holiday season, make sure you are offering unique, competitive prices.
Define your target audience
A well-defined target audience contains two parts:
- Users who are already kept engaged—who will stay with you? What is their name? how old are they?
- New audiences—doing online research, asking question like above, and narrowing the target more in order to get a high conversion rate.
Take care of timing
Decide on the average timing of your campaign and target demographic.
- Send teasers to build more anticipation.
- Keep campaign set closer to paydays, because more guests are price conscious.
Create a USP—Unique selling proposition
Always try to keep a USP, unique selling proposition. It should:
- Have a strong headline, a bulleted list
- Present information such as features and attractive benefits to grab more attention
Agree on a budget
- Are you keeping your budget roughly 5 to 10% of your campaigns’ estimated future revenue?
- Do you have surplus to keep your head up, in case your campaign exceeds the budget?
Check out the marketing platforms
Next, you have to start being creative on other marketing platforms, keeping your target audience in mind. Assess the following platforms.
- Paid social media reach of—Facebook, twitter and Instagram
- Paid display and searches—google remarketing and display
- Email marketing—being simple here is the key
- Hotel website—make use of your hotel’s website and consider it your most important channel.
- Create landing pages on your website, make your contact and booking info more visible.
Launch your campaign!
After you have finalized all the platforms and designs, now is the time to launch your campaign! Before you do, make sure you have tried and tested all of your designed pages. Remember to make your pages mobile responsive (60% of hotel’s traffic usually comes through mobiles).
- Proofread everything
- Test everything
- Does everything seem working well and good to go?
- You gave it your best, now give it time
- Next, monitor your performance on a daily basis using a good analytical software such as Google Analytics
- Are you meeting your goals and KPI’s?
- Note down what’s working best and what’s not
- Towards closing, don’t forget to take notes on every platform that worked out best for you
Running a marketing campaign is a tough task, which requires much of your time and energy. Professional marketing is a practice that bothers a hotel owner especially when you have a plate full of hotel management drills. However, no matter how busy you are, you can still act on the above steps to pack a marketing punch that will gather additional bookings within due time.