There is no denying that mobile devices have changed the world in recent years. All around the planet, people use their phones and tablets to carry out all sorts of everyday tasks.
Booking hotel rooms is one of the many items on this list. Research suggests that more than a third of travellers now use a mobile device to book hotel rooms. This figure is likely to keep on growing as even more people join this mobile revolution.
Is your hotel ready to take advantage of the huge volume of mobile bookings being carried out these days? If it isn’t then the following tips for a mobile hotel booking system will help you to do so.
Let People Use Their Mobile Devices Easily
The very first step is to consider how mobile-friendly your site is just now. Crammed information and tiny writing reduces the chances of mobile users to hang around for too long once they enter it.
Clean and simple designs are best for smaller screen mobiles. Clutter it up too much and it might look fine on a PC but not on a mobile device.
80% of travel booking traffic comes from mobile. Often, people simply want a clean and easy to use site that lets them book a room rapidly and without any fuss at all.
The reason that they might be using their mobile in the first place to save time. If you make it more awkward to use this kind of device then they are going to feel disappointed in the booking process that you offer.
Get an App
At the time of writing, Android users have got access to almost 4 million apps, while iOS devices have around 2 million apps available to them. It is estimated that the average person uses 30 apps each month on their device.
All of this means that launching your own app can be a fantastic move. This also gives you a chance to let guests communicate with your staff effortlessly.
In addition, it gives the possibility of interesting features such as checking in, opening the door and controlling the temperature directly from a phone.
Use Clever Mobile Marketing Strategies
The fact that so many people rely on their mobile devices can also help your marketing attempts. If you can find the right approach then you can reach out directly to each potential new guest.
You could target people by the type of the device that they use or by the country they live in. This kind of mobile marketing can be highly successful when carried out well. Let them access your hotel booking system in a way that suits them and everyone will benefit.