Getting lots of people to visit a website is hard work, but doing this well is only half the battle. The next stage is to make them stick around and spend some money or register.
In terms of hotel sites, things are made more difficult by the fact that travellers will often be searching in several different browser tabs at the same time. So, how can you persuade them to stay with you? The right hotel website design is a good starting point.
Understand the Terms
Your bounce rate shows you the percentage of visitors who leave after visiting just one page. They either don’t like what they see or else they are on the wrong site.
The abandonment rate covers the number of people who start a purchase but then leave the site without completing it. As with the bounce rate, it could be that they saw something they didn’t like.
Make It Friendly and Welcoming
A friendly, welcoming site can make all the difference. Anyone who feels at home right way will be more likely to hang around to see what is on offer.
Of course, you will want it to look professional and attractive too. However, if you add a touch of warmth and friendliness to your hotel website design then it is likely to be even more appealing to visitors.
Don’t Confuse Them With Too Many Offers
One of the big problems with a lot of hotel sites is the sheer volume of offers that they list. This might seem like a good idea but visitors can be put off when they see so much information to wade through.
Many people simply want to find a great room at a suitable price without wasting any time. Try giving them a fast and easy way to start the booking process once they see the price they want, with any additional options to be chosen later if necessary.
Make Booking a Room Easy
As covered in the last point, many people don’t want to spend a long time looking through tons of different offers. They want to see a price they are happy to pay and a button next to it allowing them to book right away.
Travellers may arrange their travel online because they are either short of time or else simply don’t want to go through an awkward booking process. If you make life difficult for them then there is a good chance that they go elsewhere instead.
Use an Exit Message
What if your visitor decides that they want to leave your site? There are many possible reasons for this but all hope if not lost yet.
An exit message is a last attempt to stop someone leaving a website. It is a pop-up box that ideally gives them an excellent reason for staying after all. An offer or some other incentive might be enough to convince your departing visitor to book with you.
If none of these hotel website design tactics work then you can look at recovering abandoned bookings by sending out a friendly email reminder. This may encourage your visitors to come back and finish what they started.