Easy Ways to Encourage Visitors to Finish Their Hotel Room Booking
Lots of potential guests visiting your site is fantastic to see. However, the last thing that you want is for them to just walk away before completing their booking.
Thankfully, there are some easy ways of stopping this from happening. The following are some of the things that you should be doing to encourage more people to complete their hotel room booking with you.
Offer Great Prices
A lot of people will still be searching for hotels elsewhere when they start your booking process. They might look as though they are about to confirm on your site while they carry on looking for a better price on a different tab. If they find something better elsewhere they will simply close your tab.
This means that you want to convince them as early as possible that this is the best price they are going to get for their hotel room booking. A smart way of doing this is by offering secret prices that they need to sign in to discover.
You can also set up flash sales that tempt visitors with unbeatable prices if they book quickly. The more tempting and limited the offer appears to be, the better.
Make It a Fast and Easy Process
Many people rush to make last minute bookings before leaving home or even while they are travelling. They want to find a site that makes life simple for them, rather than one that complicates matters.
Help your visitors to get to the end of the booking process as quickly as they want to. There is no need to force them to fill in lots of details or hang around for ages. Let them book a room in a couple of easy steps.
Give Support as Needed
Is there a chance that someone might need a little bit of help while trying to make a booking on your site? As easy as the process might be, not everyone will feel comfortable completing the booking on their own.
By offering live chat or some other form of support you can make sure that people are able to ask any questions that arise rather than abandoning the process altogether.
Recover Abandoned Bookings
Even if you carry out the previous points, there is still a chance that people don’t complete their booking at the first time of asking. There are many possible reasons for this, as they might not be convinced of the price or not be completely sure of the dates they need. They might even have closed the tab in error and forgotten what site it was.
If someone leaves your site without completing a booking then you still have a chance to convert their visit into a sale. By automatically sending out an email to customers who abandon, you give them a second chance to come back and finish off their booking.