The arrival of social media has changed the way that hotels are able to communicate with the public. This gives us the chance to reach out directly and to show our human side. However, it also means that we need to learn some new skills too.
Among the most important lessons to be learned is how to use hotel Twitter accounts. The following are some of the key points to bear in mind.
What Is Twitter?
Twitter is a social media platform that restricts messages to 280 characters or less. This means that it is used to send short, concise messages. However, it can also be used to send images and videos too.
Why Is Twitter Useful for Hotels?
The huge number of Twitter users means that this platform lets you reach out to lots of potential clients instantly. A lot of companies use it for direct marketing because it lets them contact people directly with short, snappy messages.
Hashtags are a key feature of Twitter that can be used to link together different conversations on the same subject. Therefore, it allows you to pick up on trends and topics that it might be useful for you to join in with. Is there something going on near your hotel that you should be part of?
This is also regarded as being an extremely quick way of getting information out to a large number of people at once. If you have some sort of special deal to market, using your hotel Twitter account to do so gives it an air of immediacy.
How to Get Started
Once you have opened your account, you can start to look for other accounts that you might want to follow. As you follow more people and make comments, you should start to receive followers to your account.
You can also start to post interesting content to your hotel Twitter account. These can be on a variety of subjects to attract the attention of as many people as possible. You could cover events in your area, local attractions, fun facts about the hotel and more.
Remember to use hashtags so that your posts get more views. You will also want to think about the voice you plan to use. Will you aim to be family-friendly, funny or maybe a touch controversial?