A new survey titled “2019 Internet of Things” from PwC shows that the hospitality industry has been among the leader in adopting this technology. What can we see about hotels and IoT from this report?
The Details of the Survey
One of the eye-catching figures is that 70% of hospitality companies have been involved with IoT in one way or another. This compares to an average of 48% of companies overall.
One of the reasons why firms adopt IoT is to operate in a more efficient way. 53% of them gave this reason. 33% said that they did this to modernize or to add new capabilities to their brand.
There are several areas where hotel bosses expect to benefit from using IoT. These include added security, enhanced customer experience, and better asset management.
53% of hospitality and leisure companies have boosted customer service using the internet of things. A further 33% expect to achieve this in the next 2 years.
47% of those who responded have already increased revenue or profits using IoT. 37% think that they will do in the next couple of years.
Another area of benefit is in reducing costs. 47% of businesses have done this already. 27% think that the next 2 years will see them lower costs thanks to IoT.
The biggest concerns are around cybersecurity and the possible impact of trust in their brand, with 37% of companies noting these as possible issues.
How Can Hotels and IoT Go Together?
We can see a few different ways that hotels and IoT make a good combination. These include the following.
- Enhance the guest experience. IoT devices can help hotels to understand when rooms need to be cleaned and when food trays are ready for collection.
- Cutting down on energy usage. The likes of smart heating systems can be used to reduce the amount of energy that you use. For example, occupancy sensors can make sure that the room is at the right temperature for guests but that the heating is switched off when it is empty.
- Make entry and registration easier. There are technologies that use biometric facial recognition and predictive analytics to make it easier to enter the hotel and to register. This keeps hotels secure while also increasing the levels of efficiency.
It seems clear that we will more case of hotels and IoT working together in the next couple of years. The benefits to be found in using this technology make it a solid choice for the future.