Will Influencer Hotel Marketing Help You to Grow?
We live in exciting times, with new ways of reaching out to huge numbers of people to look into. For example, in recent years the idea of influencer marketing has become a highly valuable concept around the planet.
What does an influencer hotel marketing campaign really involve, though? Is it something that could help you to grow or is a trend that is best ignored?
What Is Influencer Marketing?
To get started, we need to consider what exactly influencer marketing consists of. The general idea is that someone with a large social media following is offered a free stay or some other sort of incentive to mention a brand on their account.
The travel industry is a particularly good fit for this kind of advertising. This is because the influencer can post wonderful images of a memorable trip they have had to a photogenic place.
When you look at a list of the world’s top influencers you probably don’t recognise all of the names. Yet, these people have millions of followers who look out for their new posts on social media such as Instagram and Facebook, as well as on their own vlogs and other places.
A list of the earnings of these superstar influencers shows that some of them earn over $30,000 for a single post on Instagram. At the very top of the scale, Kyle Jenner is believed to earn an incredible $1 million for each sponsored post.
Yet, there are also plenty of successful influencers who are happy accept a far more modest fee or a free trip to promote a brand. For some, it is a full-time job while for others it is a way of earning something extra or of travelling for free.
How Can It Work for Hotels?
A number of hotels have already successfully tried hotel influencer marketing. Indeed, if you take a look around on social media it shouldn’t take you too long to find some sponsored posts of this type.
How can you do the same? You could start off by checking out which influencers are most likely to suit you. Which ones have the right sort of followers for the kind of traveller that you are trying to attract?
It is then a question of agreeing the terms with them. How many posts will they mention you in and what hashtags will they use? Will they accept a free stay as payment?
You may also be approached directly by influencers offering to push your brand in return for a free stay. In this case, it is a good idea to ascertain how many followers they have and if they fit the profile you need.
Influencer hotel marketing can be a wonderful way of reaching out to more people. Provided that you go about it in the right way this can get your hotel seen by potential guests who might have otherwise never have even heard of you.