For the Hotel Manager with no Marketing Dream Team: How to fill your Rooms.
A Look at Influencer Marketing in Hotels: Is It a Good Idea?
You have probably heard a lot about influencers recently. These are people with a big social media following who promote brands in return for a payment of some kind.
Around a quarter of people are now said to use social media to make spending decisions. There is no reason to believe that the hotel industry is any different from other types of business in this respect. People love to see what others are up to on social media and take inspiration from them.
So, how can you use the idea of influencer marketing in hotels to your advantage?
Choose the Influencer Wisely
There are many types of influencers around. Some are celebrities. Others are people who have worked in the industry they cover. Or they might just be people who love traveling, eating out, etc.
What they all have in common is that they have some form of credibility in the subject they cover. People follow them and listen to them. With close to 50% of people now blocking ads on their browsers, this is an alternative way to reach out to new customers.
The first important point is that the influencer should be in the right niche. Then take a look at how many followers they have. Don’t just base your decision on their total followers, though. You also need to see what kind of engagement levels they have.
You will also want to choose an influencer that has similar values to those of your own brand.
Make a Smart Deal
How much does it cost to carry out influencer marketing in hotels? There is no set price, as it comes down to the deal that you strike with them. Less-sought after influencers might be happy with a free night or a discount of some sort. Those that have a higher profile could ask for a cash payment.
The biggest earner on Instagram is Kylie Jenner, who can supposedly charge $1 million for a single sponsored post. Cristiano Ronaldo charges $750,000. Some sources suggest that influencers generally charge $1,000 per 100,000 followers on Instagram and $2,000 per 100,000 YouTube followers.
It Is Just Part of an Overall Marketing Campaign
Above all, it is important to remember that this is just one part of your marketing campaign. It could introduce you to a new audience or give you a boost before a major holiday period. However, it isn’t the only tactic to use.
Influencer marketing in hotels is a smart move for the modern approach to gaining more visibility. However, you shouldn’t neglect the other things that you can also do to attract new customers.