How to Use Instagram for Hotel Marketing Campaigns
Using social media is one of the smartest and most modern ways of spreading the word of what your hotel has to offer. When deciding which social networks to use, one you shouldn’t overlook is Instagram.
Why is using Instagram for hotel marketing such a good idea and how exactly should you go about it? Let’s take a look at all you need to know on this subject in order to get started.
Why Use Instagram for Your Hotel?
Right now, there are believed to be a billion people who use this social network. Indeed, over 30% of US population uses Instagram. This means that it is behind only Facebook in terms of numbers of users in the social media world.
So, there is a huge amount of people out there who use this site regularly. But why is Instagram for hotel marketing a good idea to reach out to them?
For one thing, research shows that a lot of people with high disposable incomes use this site. Many of them head to Instagram looking to be inspired by new travel ideas for their upcoming trips.
This is a highly visual site that gives you the chance to show off the best aspects of your hotel and its location. Let the people who are interested in travelling see what a great place you have to offer them.
How to Do It Well
As we have seen, there are some good reasons for considering Instagram for hotel marketing purposes. But how will you do this in the right way to attract the right kind of attention and ultimately grow your business?
The first thing to consider is what aspect of your hotel to show off. Is it set in a gorgeous location? Does it have an incredible swimming pool or a restaurant that you are particularly proud of? There is no need to show every single part of the hotel, just the bits that people are likely to be inspired by.
Once you have decided which images to feature, it is time to take quality photos of them. There is no real need to hire a professional photographer to do this. A decent smartphone with a good camera should give you good enough images to use on your hotel’s Instagram account.
Next, you need to consider how often to post to your account. You will find that there are different opinions on how to do this. The best idea is to set a limit and stick to it.
For example, could you find the time to post 3 or 4 times a week? Don’t forget that you can have a good supply of photos and videos sitting ready to be posted. Also, remember to use relevant hashtags to that people can find your posts more easily.
As with any type of social media strategy, this is a long-term approach that needs to be done with a good deal of patience. By building up your following slowly and steadily you can see what kind of effect it has on your business over time.