The incredible rise in the use of mobile devices has meant that every online business needs to adapt. Right now, there are estimated to be 3.5 billion smartphones on the planet, which works out as over 40% of the global human population.
The percentage of internet searches being carried out on mobile devices is rising all the time. In terms of mobile optimization for hotels, there are some important tips that you should be aware of.
Get a Mobile-Optimised Site
Have you ever entered a site using a phone or tablet and been unable to see all of the content? If so, this was a website that hadn’t been optimized for use on mobile devices. A site like this will try and show the same design in the same format on every device.
On the other hand, a responsive or adaptive website design will see the layout shift according to the device that is being used. This is a way of making a site that everyone can use no matter how they choose to access it.
Make It Easy to Read
Overly busy, cluttered sites are always off-putting for visitors. Things get even worse when a smartphone or tablet is used to enter the site. This means that mobile users might immediately leave the site upon entering it.
Therefore, you should look to make it easy to read, with no huge blocks of text or complex images. Keep it simple and you will be making sure that all of your visitors get a similar experience on a site that is easy to navigate.
Give Them Special Promotions
Everyone likes to find special promotions and deals when searching for a hotel room. One of the very best ways of offering this is by targeting certain mobile devices. This lets you provide great deals to a certain segment of the market and makes them feel more cared for.
For instance, you could target your deals at iPhone users or Android users, as well as on a geographic basis. This gives you a tremendous amount of flexibility when it comes to the deals that you give.
Overall, by using these simple tips for mobile optimization for hotels, you can help your potential guests to search for a room in the way that they prefer. In that way, everyone benefits from the mobile revolution.
