Keeping on top of the latest hotel trends is crucial if you want to stay ahead of the game. These are the upcoming developments that can help you to attract guests while presenting a modern, forward-thinking image.
This is an exciting time in the hotel industry, with some great new ideas that are well worth knowing about. The following are some current trends in the hotel industry that you shouldn’t miss.
An Increasing Use of Mobile Technology
Just about every guest who stays in your hotel is carrying a mobile device with them. Therefore, it makes perfect sense to let them use it to get a more comfortable and rewarding stay.
Interesting uses for mobile technology include allowing the user to open doors without a key, to check in before arriving and to contact staff using the hotel’s own app.
Another of the emerging hotel trends involving technology is around the increasing importance of smart rooms. This is something that allows the guest to control lighting, heating, television and curtains using a control or even their voice. The Marriott chain is testing Amazon’s virtual assistant Alexa to provide a voice control mechanism for their rooms.
Tying in with the previous point about mobile technology, some hotels are trying out the idea of letting guests control the likes of the temperature and television from their mobile devices. For example, the Hilton chain is on the way to making their rooms smarter through their app.
Building a Lifestyle Brand
Hotels are now more than just a place for people to lay their head down on a pillow for a few hours. These are now places where guests can feel part of a community. For hotel owners, this means building a lifestyle-centered brand that appeals to their target market.
The rise of activity-based hotels is a sign that people are looking to stay in places where they can enrich their lives with new experiences.
Smaller Rooms and Bigger Common Areas
One of the more controversial hotel trends is that of smaller rooms being built. This might seem like a negative point, but there is a good reason behind it that turn it into a positive for many guests.
The fact is that a lot of hotel guests now want bigger common areas where they can share their leisure time with others. The theory behind this is that people – Millennials in particular – are happier spending time with others than alone in their rooms.
Hotels That Offer Something Extra
As we have seen so far, hotels are evolving and no longer offer simply a room with a bed and a TV. Some hotels have already taken things further and expanded into other areas of business.
Hotels with cafes, art galleries and perfume shops included are likely to become more common-place over time. In some ways, this could form part of the building of a lifestyle brand that we looked at earlier.
Stay up to date with the latest hotel trends to keep your business attractive to guests looking for a memorable, comfortable stay.