Getting people to visit your website means that you have won a big part of the battle. With such fierce competition around, every new visitor that you get is an achievement worth celebrating.
However, there is still some work to be done before you are able to convert these site visitors into paying guests. For a start, it is important to understand what it is they need and want from your hotel booking process.
The Right Price Right Away
It is clear that most people regard price as the single most important factor when booking a hotel room. Location tends to be the second most important issue but if the price isn’t right then they will probably walk away regardless of anything else.
A study of this matter showed that only Italian and Spanish guests valued other factors higher than price and location. For everyone else, these two things are absolutely essential to their decision. If the price isn’t right they will immediately move on to somewhere else.
This means that it is important to show your prices clearly and correctly, as well as early on in the process. Everyone loves getting a special discount but misleading prices that turn out to be unavailable usually have the opposite effect.
An Easy Booking Experience
Many people will search for a room on a number of windows in their browser at the same time. Others may be looking on more than one device for the perfect deal. They may do this while at work, on the train or while carrying out other tasks at the same time.
This means that they want to find a site that it easy and quick to use without having to put too much effort into it. If you make life too difficult then they will simply move on to booking somewhere else.
The hotel booking process should be quick and intuitive for any visitor to grasp, with as few steps as possible. Let your visitors get their room sorted quickly and without any fuss.
As we saw earlier, a lot of your visitors will be doing at least one other thing while booking a room. If the information that they see on your site isn’t clear and concise then they may just decide to look elsewhere.
The most important information – such as price, location and amenities – should be impossible to miss. The success of your hotel booking process will largely depend on making sure that the visitors you attract stick around.
A cluttered home page with confusing details and lots of small print may seem like too much hard work for your website visitors. Make life easier for them and you give them an easier way of taking advantage of your offers.
First impressions count enormously in this industry. Don’t lose your potential future guests by making it appear as though booking a room with you is going to be harder work than it ought to be.