A vital component to the success of every business is keeping overhead costs down. One of the places where many hoteliers try to save money is their own hotel website. Unfortunately this can sometimes turn the website looking outdated and unprofessional, and end up losing money in the long run. The solution to this issue is a CMS website.
What is a CMS Website?
CMS stands for Content Management System. When it comes to websites, there are two major elements to it: delivery and management. CMS websites are designed for efficiency and ease of use. Once the site itself is set up, any authorized user with a unique ID can quickly and easily update, edit or remove content and handle the day-to-day workings of a website. The best part is that no programming knowledge is required. This allows hoteliers to keep costs down while maintaining a professional, attractive and up-to-date looking site.
Ease of Use
CMS websites can be easily modified because they use templates. Testing out templates don’t require much effort and won’t ″break″ the code by throwing changes in the functionality. This means that you can easily swap out colours, images, and alter the template at any given time without risking irreversible damage to your site. If your hotel has a blog, the control management system will also allow you to keep it fresh with the click of a button.
CMS websites are great because reduce time to publish and if managed properly, they help prevent old data from being displayed and misinforming guests and prospects. The quicker you get your key content published, the more value you will bring to your hotel.
Search Engines and SEO
There isn’t any point in having an excellent website if it is never going to be seen by potential customers. You need your website to appear in search engine results and show up as close to the first result as possible. Travellers trust search engines to throw appropriate results and rarely scrolls past the first two pages when they are looking for something online. Hoteliers need to be aware that search engines like Google love fresh content and change the way that they sweep for it on a regular basis.
One of the ways that your hotel can get to the front page is to continually update your website with new material. For this, nothing better than a blog which is updated on schedule. The more traffic and fresh content, the more likely your site will show up on the first page of a search engine. A CMS will allow you to easily keep filtering and changing your posts and content without taking up too much of your time.
The other way that search engines find websites is with SEO content. SEO means Search Engine Optimization. In basic terms, it means putting the words that people search for on your web-page in a specific order. Using a CMS will help you with this goal firstly by being easy to update. If there is an event going on in your hotel or town, you can pepper your blog posts with relevant words that most people will search for when they are debating attending the event. Secondly, CMS sites are ″cleaner″ on the back-end than other sites, which helps to develop SEO friendly websites. They aren’t cluttered with old or broken code that’s been commented out of functionality. With less clutter, the search engines will sweep your SEO content more readily.
Aside of easy of use and SEO advantages, CMS websites are an excellent choice for your hotel’s bottom line. While you may end up needing help from a designer to get your site set up, the operating cost will be reduced significantly. Nobody knows better your business than you do, and you won’t have to pay anyone to continually update your content. Instead, you will be able to do so, on your own, whenever you have the time.