Luxury Hotel Group

PC Hotels

Lahore & Karachi, Pakistan

+420%

Meta Bookings

-60%

vs OTA Commission

89%

Visibility Score

Top 3

Google Position

1The Challenge

PC Hotels, Pakistan's premier luxury hotel brand, was invisible on metasearch engines. Guests searching on Google Hotel Ads or Trivago only saw OTA options, driving bookings to third parties even when guests intended to book direct.

2The Solution

BookingWhizz deployed Meta Distribution across Google Hotel Ads, Trivago, and TripAdvisor. The WhizzMatch tool ensured rate parity, while smart bidding optimized cost-per-acquisition across all channels.

3The Results

Within 3 months, PC Hotels appeared in the top 3 positions on Google Hotel Ads for their properties. Direct bookings from metasearch increased by 420%, with a cost-per-acquisition 60% lower than OTA commissions. Visibility scores increased from 12% to 89%.

“We went from invisible to unmissable on Google. Now when someone searches for luxury hotels in Lahore, they see our direct rate right next to the OTAs - and choose us.”

Hassan Ali

Digital Marketing Head, PC Hotels

Products Used

Meta DistributionWhizzMatchAI Website BuilderBooking Engine

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