ABOUT WATERFORD MARINA HOTEL
The Waterford Marina Hotel with 81 en-suite guest bedrooms occupies the ideal location in Waterford City overlooking the picturesque River Suir. Located in a sought after area, with its Waterfront Bar and Bistro, the locale is the perfect venue for all occasions.
300%
Increase in Direct
Conversion Rate
OBSTACLES
Based on the Ireland’s southern coast, situated at the head of Waterford harbour, Waterford Marina Hotel faced difficulties in re-launching their website and solving customer service queries.
APPROACH
Grow direct bookings by listing on Google Ads via BookingWhizz’s Google Hotel Ads partnership.
Develop an optimized hotel website with captivating features and a real-time booking engine, as the previous website was unable to increase conversions.
Enhance the overall user experience (UI/UX) by personalizing the guest journey.
RESULTS
300% Increase in Direct Bookings.
40% Increase in Conversion Rate.
55% ROAS Growth.
Everything looks fresh and new, reviving the interests of our returning guests and creating an engaging page to land on for our new customers. We have also registered increased revenue.