Hotel Marketing Mistakes to Avoid This Year
Could 2019 be the year in which your hotel moves on to the next level? It could well be, but for this to happen you will need to avoid some of the most common hotel marketing mistakes.
The following are some errors that you will want to steer well clear of this year. Do this and there is a far higher chance of 2019 being a very special year for your hotel.
Not Using SEO Techniques
Do you sometimes add blogs or videos without thinking about the impact on your SEO? It is easy to think that you will go back to add in the likes of keywords and links later on. Yet, isn’t it a lot better to always use these tried and tested techniques right away every single time?
It is simply a case of being clear about what you are trying to do. Do you have a clear SEO strategy based on certain keywords and techniques that you should be sticking to? If not, it is time to get to work on it.
A solid SEO strategy will help to drive more visitors to your site. In addition, if you choose the right keywords this will help to ensure that you get the right kind of visitors who are more likely to become paying guests.
Sending Out Junk Emails
Are you still sending out random emails to any old email address that you can get hold of? This is one of the hotel marketing mistakes that you should definitely stop making this year.
Email marketing can still work but it has to be done in a smarter way. For a start, you need to make your messages interesting and full of value for your readers. Otherwise, they are most likely to ignore your emails.
You will also want to make sure that you only contact people who might be interested in what you have to say. Using some sort of free offer on your website to start collecting email address is a clever way to get going on this task.
Not Having a Clear Approach
Above all, what you want to avoid is not having a clear approach to the marketing of your hotel. If you aren’t sure in which direction you are headed then it is unlikely that you achieve what you want to.
Taking some time to consider a clear, sensible strategy for the future should be your starting point. Once you have done this, it is going to be a lot simpler for you to carry on doing the things that work while avoiding the worst hotel marketing mistakes along the way.