Hotel Groups

Built for the guest. Built for the group.

Give guests a consistent direct relationship while giving the group clearer control across properties, brands and booking audiences.

Book a group demo Group loyalty in detail

The hotels and groups that run on BookingWhizz

Where groups lose

A portfolio that grew property by property behaves like one

Each hotel acquired its own guests, its own systems and its own agencies. The group carries the cost of all of it and sees the benefit of none of it.

You buy the same guest twice

Two properties acquire the same person separately, and both pay commission to do it.

Nobody can answer group questions

How many members does the group have, and what is a member worth against a non-member. The answer lives in several systems that disagree.

Negotiated business leaks

Corporate and agency rates handled by email and spreadsheet, property by property, with no group view of any of it.

What a group gets

Six things, working off one guest record

Loyalty across properties

One membership the whole group honours.

What that means

One member identity and one balance across every property
Group tiers, with each property free to vary its own earn rate
Member recognition before the guest arrives
Guest, booker, referral, corporate and paid programme models

One member identity and one balance across every property
Group tiers, with each property free to vary its own earn rate
Member recognition before the guest arrives
Guest, booker, referral, corporate and paid programme models

How group loyalty works

Group booking journeys

Discovery across the portfolio, not one property at a time.

What that means

A guest who cannot get their dates at one property is shown another
A booking engine per property, consistent across the group
37 languages and 100+ currencies, verified against the build
Member rates recognised inside the booking flow

A guest who cannot get their dates at one property is shown another
A booking engine per property, consistent across the group
37 languages and 100+ currencies, verified against the build
Member rates recognised inside the booking flow

The booking engine

Corporate access

Negotiated rates that a company can actually book.

What that means

Private rates behind a corporate login
Multiple bookers under one account
Booking management and reporting for the company
Rates that never appear on a public page

Private rates behind a corporate login
Multiple bookers under one account
Booking management and reporting for the company
Rates that never appear on a public page

Travel agent portal

Net rates for approved agencies, without email ping-pong.

What that means

Net rates and agency-specific terms
Multiple users per agency
Booking management and reporting
Approval controlled by the group

Net rates and agency-specific terms
Multiple users per agency
Booking management and reporting
Approval controlled by the group

One guest record for the group

The same guest, however they reached you.

What that means

Duplicate records across properties merged into one
Stay history, preferences, language and consent in one place
WhatsApp, email and SMS against the same record
Pre-arrival, in-stay and post-stay journeys per property

Duplicate records across properties merged into one
Stay history, preferences, language and consent in one place
WhatsApp, email and SMS against the same record
Pre-arrival, in-stay and post-stay journeys per property

How the CRM works

Websites for the portfolio

Three levels, so every property does not need the same one.

What that means

A free AI-built site for a property that has nothing
A custom designed site where the brand needs one
A group CMS for managing many properties together
Live in 48 hours for most properties

A free AI-built site for a property that has nothing
A custom designed site where the brand needs one
A group CMS for managing many properties together
Live in 48 hours for most properties

Websites

Group and property

Central where it has to be, local where it should be

The group owns the member, the rules and the reporting. The property keeps its brand, its guests and its own campaigns. A system that takes everything away from the property does not get used by the property.

Head office

Member identity and balance
Tier structure and names
Default earn and redemption
Reporting across every property
Who is approved as corporate or agency

The property

Its own brand, everywhere the guest looks
Its own campaigns to its own guests
Its own perks on top of the group floor
Its own earn rate where a resort differs from a city hotel
Its own reporting

The full breakdown, row by row

Groups in production

Multi-property, already running

Loyalty members

Swiss-Belhotel International

as at Aug 2026

+42%

Direct bookings

MGM Muthu Hotels

group of 40+ properties, alongside −38% OTA commission

+195%

Revenue increase

R Hotels Dubai

group of 8 properties, 68% of bookings via the website

45%

Direct revenue

City Blue Hotels

from zero, in 6 months

What groups ask us first

Do all our properties have to run the same PMS?: Answer
No, and most groups do not. Tell us which PMS each property runs and we will confirm the connections on the call. We treat it property by property rather than as one switch.
No, and most groups do not. Tell us which PMS each property runs and we will confirm the connections on the call. We treat it property by property rather than as one switch.
Can properties keep their own branding?: Answer
Yes. Everything the guest sees carries the property or brand identity. The group layer is what sits behind it: one member record, one set of rules, one place to report from.
Yes. Everything the guest sees carries the property or brand identity. The group layer is what sits behind it: one member record, one set of rules, one place to report from.
What does head office control, and what stays with the property?: Answer
The group owns the member record, the balance and the tier structure. The property runs its own campaigns, sets its own perks on top of the group floor, and sees its own guests.
The group owns the member record, the balance and the tier structure. The property runs its own campaigns, sets its own perks on top of the group floor, and sees its own guests.
Do we have to move every property at once?: Answer
No. The programme is designed once at group level and each property inherits it. Sequencing is yours.
No. The programme is designed once at group level and each property inherits it. Sequencing is yours.
What happens to the member data we already hold?: Answer
It comes in with you. Existing members, balances and tier positions are imported rather than reset.
It comes in with you. Existing members, balances and tier positions are imported rather than reset.

Group demo

Show us how your group works.

Bring your portfolio, the PMS each property runs and the programme you have today. We will focus the demo on your booking audiences and direct-growth priorities.