Rate
Compare the rate the guest can actually see against the direct booking offer.
AI-powered Booking Engine capability
PriceMatch that does not just compare. It acts.
Use AI to detect the OTA context, select the configured direct-booking response, retain proof and connect the outcome to the booking.
Check · Adjust · Prove · Book · Attribute
Whizz AI · Rate
A lower price on a phone is found while the guest is still deciding.
PriceMatch reads the price the guest is actually shown, on rate, geo, device and member fare, applies the response the hotel configured, and keeps a snapshot of both prices.
Whizz AI
Detected: Live check on Booking.com: a lower price for the same Deluxe Room and dates at BW Lakeside Resort, on a mobile member fare.
Activated: The response Lakeside configured for a mobile, member-fare mismatch is applied on the rate the guest is looking at. A snapshot of both prices is kept.
Direct advantage protected, snapshot kept
Live on all major OTAsRate, geo, device, member fareBooking engine only
Geo
Account for location-specific OTA pricing where the connected source supports it.
Device
Identify differences caused by mobile and device-specific OTA offers.
Fidelity
Recognise signed-in OTA member pricing, including supported loyalty levels.
How it works
Check, adjust, prove, book.
Four steps on the live rate, while the guest is still deciding. Detection runs on all major OTAs.
Step 1
Check
Read the price the guest is shown on each major OTA, on rate, geo, device and member fare.
- OTA
- $358
- Direct
- $364
Step 2
Adjust
Apply the response the hotel configured, on the live rate the guest is looking at.
Direct
matched in real time
$358
Step 3
Prove
Keep a snapshot of both prices and the context they were seen in.
09:14 · Rate · OTA
$358 seen, $364 direct
Matched. Snapshot kept.
Step 4
Book
The guest books direct. The booking carries the response that was applied.
Booked directDeluxe Room
Earn 3,580 points
Parity-safe
The member rate is the parity-safe answer.
- We match the public rate. We never undercut it.
- Member value is points and perks, not a lower number on the page.
- A parity clause governs the rate. It does not govern late checkout or the points a member earns.
BW Riverside Hotel
12 - 14 Oct · 2 adults
Directmatched against all major OTAs in real time
- Booking.com public rate
- $364
- Direct public rate
- $364
Same public rate on both. Nothing undercut.
Signed in: Riverside Rewards member
Member value sits under the rate, not in it.
Deluxe Room
Member rate
Earn 3,640 pointsLate checkoutFree cancellation
$364
taxes and fees in
What actually breaks parity
On desktop it looks clean. You only catch it on a phone.
Parity is rarely broken by the headline rate. It is broken underneath it, by a funded programme or an offer that only a certain guest, on a certain device, in a certain country, is ever shown. Mobile is where it goes first.
The six ways parity breaks
- Genius
- Booking.com’s own loyalty tiers. A signed-in member sees a discount off the rate you agreed, at a level you cannot see while signed out.
- Bonus Savings
- Campaign discounts Booking.com funds and applies on top, shown to selected guests rather than to everyone.
- Booking.com Pays
- The discount is funded out of the commission rather than your rate. Your net can be unchanged while your public price is undercut.
- Mobile and app-only rates
- A price shown on a phone or in the app and nowhere else. The desktop check that most hotels run comes back clean.
- Partner and affiliate offers
- Your rate redistributed through a partner site at a price you never set.
- Geo pricing
- A different price by where the guest is, so a check from your own office is not the check that matters.
- Genius
- Booking.com’s own loyalty tiers. A signed-in member sees a discount off the rate you agreed, at a level you cannot see while signed out.
- Bonus Savings
- Campaign discounts Booking.com funds and applies on top, shown to selected guests rather than to everyone.
- Booking.com Pays
- The discount is funded out of the commission rather than your rate. Your net can be unchanged while your public price is undercut.
- Mobile and app-only rates
- A price shown on a phone or in the app and nowhere else. The desktop check that most hotels run comes back clean.
- Partner and affiliate offers
- Your rate redistributed through a partner site at a price you never set.
- Geo pricing
- A different price by where the guest is, so a check from your own office is not the check that matters.
The difference that matters
A rate shopper tells you on Monday. We change the price while the guest is still deciding.
Detection is the easy half. PriceMatch applies the response you configured on the live site, and keeps a snapshot of what it saw.
Proof
Every response is retained as a snapshot.
Both prices, the signal, the context and what was applied. Kept when it acts, and kept when it did not need to.
BW Riverside Hotel
PriceMatch · Snapshots · Today
5 checks · 4 responses
| Time | Signal | Context detected | Response applied |
|---|---|---|---|
| 09:14 | Rate | Booking.com public rate $358 against direct $364. Deluxe Room, 12 - 14 Oct. | Direct rate matched at $358. |
| 09:41 | Device | Mobile-only rate $349 on the same room. Desktop check came back clean. | Configured mobile response applied on the rate shown to that guest. |
| 10:07 | Fidelity | Signed-in Genius rate $339 on Booking.com. | Member rate mirrored at $339 for signed-in members. Public rate unchanged. |
| 10:52 | Geo | Price from Germany $352, from the UK $364. | Configured response applied for guests in that market. |
| 11:20 | Rate | Booking.com and direct both $364. | No response needed. Snapshot kept. |
Questions revenue managers ask
Six questions, straight answers.
Which channels are live today?
All major OTAs, including Booking.com, Expedia and Agoda.
What does it check?
Four signals: Rate, Geo, Device and Fidelity. The price the guest is actually shown, by market, by device, and signed in as a member.
Does it undercut the OTA?
No. PriceMatch is defence, not discount. The mechanism is parity and mirroring, not undercutting. The public rate is matched, and member value is carried in points and perks.
Does it see Genius pricing?
Yes. The Fidelity signal recognises signed-in OTA member pricing, including supported loyalty levels. The response is a member rate, never a percentage off.
Who sets the response?
You do. The AI detects on your own data and acts inside your rules. It never tunes a number on its own.
What proof is kept?
Every response is retained as a snapshot: both prices, the signal, the context and what was applied. It keeps the evidence, and writes back to the systems you already run.
Where the comparison happens
The rate your guest sees, wherever they are looking
PriceMatch reads the price on the channels a guest actually compares against, then applies the response you have configured on your own booking engine.
Google Hotel Ads too, so the direct rate is visible where travellers start comparing. Run through WhizzAds.
Channel names and logos are the property of their respective owners and are shown to identify the booking channels compared. Coverage varies by market and connected source.
See the price your guests are shown, and what PriceMatch would do about it
Bring your OTA listings. We will show you where parity breaks on a phone and the response you would configure.