Revenue & Direct Booking Insights
Strategies, data, and perspectives from hoteliers and revenue technology experts.
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PriceMatch AI: Matches or Beats the OTA, Booked Direct
PriceMatch AI checks any OTA live, eight ways, and matches or beats the OTA price direct, plus loyalty points and perks. Why it pairs with loyalty and CRM.
Adopting Hotel AI With Guardrails
How hotels can adopt AI in operations safely: AI drafts, a person approves, money is confirmed by hand, and every AI change is logged and can be undone.
Guest Engagement Trends 2026
The convergence of AI, messaging platforms, and guest data is creating a new era of hotel-guest communication. A comprehensive look at what's ahead.
AI-Powered Upselling: What Works in 2026
Machine learning changes what hotels offer, when and on which channel. What is practical in 2026, what to test first, and the limits to plan for.
Hotel Loyalty in 2026: Beyond Points
Experiential rewards, instant recognition and AI-personalised perks: how loyalty programmes are evolving to meet guest expectations in 2026.
Hotel Distribution Trends for 2026
Google's growing role, OTA loyalty programmes, AI travel agents and metasearch: the hotel distribution shifts that matter this year, and what to do next.
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