WhizzAds
Put the direct rate where travellers compare.
Google Hotel Ads and metasearch, managed on the hotel's own accounts, with reporting from click to booking.
Whizz AI · Position
The direct rate slips out of position. The bid is corrected inside the budget rule.
WhizzAds watches where the hotel’s direct rate sits when travellers compare, and adjusts bids within the budget rule the hotel set, with reporting from click to booking.
Detected: BookingWhizz Quay’s direct rate has dropped out of position on Google Hotel Ads for 18 to 21 October, a date range with rooms to sell.
Activated: The bid for that date range is adjusted within the budget rule Quay set, and the change is logged against the campaign for review.
Google Hotel Ads
The direct rate in the comparison. The member rate behind sign-in.
The direct rate, in the comparison
The official site appears beside the travel sites, on the same dates.
The member rate, as a private rate
A signed-in member sees the member price. The public rate stays matched, never undercut.
Points on the direct booking
The booking earns points, so the direct row carries value the travel sites cannot.
BookingWhizz Riverside
12 - 14 Oct · 2 adults · prices per night
Official site
Same rate, members earn 3,640 pts
$364Travel site
Standard rate
$364Visit siteTravel site
Standard rate
$368Visit siteTravel site
Standard rate
$371Visit site
Click to booking
One report, from the impression to the booking it became.
- Impressions, clicks and bookings by channel, on the hotel's own accounts.
- The click lands in the BookingWhizz booking engine, so the booking is tied to its channel.
- Every bid change is logged against the campaign for review.
WhizzAds report
BookingWhizz Quay
Riverside Collection · 1 to 30 September · all channels
- Impressions
- 74,335
- Clicks
- 3,717
- Bookings attributed
- 154
| Channel | Impressions | Clicks | Bookings |
|---|---|---|---|
Google Hotel Ads | 41,260 | 2,184 | 96 |
Tripadvisor | 12,905 | 618 | 23 |
Trivago | 9,740 | 452 | 17 |
Bing Hotel Ads | 6,310 | 287 | 11 |
Kayak | 4,120 | 176 | 7 |
Campaign log
Google Hotel Ads, 18 to 21 Oct. Direct rate out of position. Bid adjusted within Quay's budget rule. Logged for review.
Channels
Five channels, one bid rule, one report.
- Google Hotel Ads
- Bing Hotel Ads
- Trivago
- Tripadvisor
- Kayak
Bid management and reporting on all five, on the hotel's own accounts.
Proof, with its condition
PC Hotels put the direct rate back on Google.
PC Hotels
Over 12 months, luxury hotel group, Pakistan
- +420%
- metasearch bookings
- 12% to 89%
- visibility on metasearch
- Top 3
- Google position
How you pay
A fixed fee, or commission only. The hotel chooses.
- Campaigns run on the hotel's own ad accounts and budget rule.
- WhizzAds is a separately invoiced module. The figure comes from a conversation.
Questions
Six things hoteliers ask about metasearch.
What is metasearch?
Google Hotel Ads and the comparison sites where a traveller sees rates for one hotel from several sellers side by side. WhizzAds puts the hotel’s direct rate into that comparison and manages the bid behind it.
Which channels does WhizzAds manage?
Google, Bing, Trivago, Tripadvisor and Kayak: bid management and reporting. WhizzAds is paid acquisition. Not popups, not organic SEO.
Whose ad account and whose budget?
The hotel’s own. Campaigns run on the hotel’s own ad accounts and inside the budget rule the hotel set. Every bid change is logged against the campaign for review.
How are bookings attributed?
The click lands in the BookingWhizz booking engine, so a booking is tied back to the channel and the campaign it came from. Spend is managed against direct revenue, not clicks.
How is WhizzAds paid for?
Two models: a fixed fee, or commission only. WhizzAds is a separately invoiced module. The figure comes from a conversation, not a page.
How fast does it start?
Live in 48 hours. Commission only applies to the acquisition bundle: AI website, Booking Engine with real-time price match, and Google Hotel Ads.