Client story: PC Hotels
Cost per acquisition on direct bookings down 60%, at a luxury hotel group in Pakistan.
Every figure on this page carries its condition: the period where canon states one, the property type and the market.
Key facts
- Property type
- Luxury hotel group
- Market
- Lahore and Karachi, Pakistan
- Products used
- PriceMatch, WhizzAds
Challenge
Where the bookings were going
- Almost no presence on metasearch. When guests searched for luxury hotels in Lahore or Karachi, the direct rate was not in the results.
- The booking went to an OTA by default.
Solution
What changed
- PriceMatch
- WhizzAds
- WhizzAds put the direct rate on Google Hotel Ads and the other metasearch channels.
- AI-powered PriceMatch held the direct rate against the OTA price on the hotel website.
- Bidding was tuned to cost per acquisition across every channel.
Results
What the figures say, and under what condition
-60%
cost per acquisition on direct bookings
Over 12 months, luxury hotel group, Pakistan
42%
less booking abandonment
On record, not the headline
+420%
metasearch bookings
Luxury hotel group, Pakistan
12% to 89%
metasearch visibility
Google top three position
- Luxury hotel group, Lahore and Karachi, Pakistan. Cost per acquisition measured against OTA commission.
Start with a WhizzAudit, as PC Hotels did.
A focused look at where your direct bookings are going, then a plan for what the hotel needs next.