Guide · Hotel groups
How can a hotel group run one loyalty programme and CRM?
A group can run one WhizzLoyalty programme across its hotels, with the Booking Engine on each hotel's own domain and WhizzCRM handling guest profiles, journeys and WhatsApp. The group chooses single-wallet or closed-loop tier discount, and can start with one hotel.
Updated October 2026
Riverside Collection
Group dashboard · last 90 days
Members, one record each
47,900
Stayed at 2+ hotels
6,120
| Property | Members | Booked direct | Repeat guests |
|---|---|---|---|
| Riverside | 18,240 | 41% | 24% |
| Lakeside | 9,860 | 36% | 31% |
| City | 12,410 | 29% | 18% |
| Quay | 7,390 | 33% | 22% |
The head-office view of a demo group, the Riverside Collection.
The checklist
What a group should ask of loyalty and CRM
| Question to ask | BookingWhizz |
|---|---|
| One loyalty programme across the group’s hotels? | BookingWhizz: Yes. WhizzLoyalty runs one programme across the group, and scales from a single hotel to a group of any size. |
| A choice of loyalty model? | BookingWhizz: Yes. Single-wallet, one shared points wallet, or closed-loop tier discount. The group decides which. |
| Who sets the programme economics? | BookingWhizz: The group. BookingWhizz does not set programme economics. |
| A booking engine that knows the signed-in guest? | BookingWhizz: Yes. The BookingWhizz Booking Engine runs on each hotel’s own domain and knows the signed-in guest. |
| Can it work with the booking engine a hotel already runs? | BookingWhizz: Yes. WhizzLoyalty and WhizzCRM can connect to an engine you already run, or you can move to ours. |
| One CRM for profiles, segments and journeys? | BookingWhizz: Yes. WhizzCRM holds guest profiles and segments, and runs automated journeys by email and WhatsApp. |
| Does it connect to your PMS? | BookingWhizz: BookingWhizz has 230+ integrations. Yours is confirmed on the call. |
Step by step
How a group rolls it out
Choose the loyalty model for the group: single-wallet or closed-loop tier discount.
Agree the programme design and configuration with each hotel.
Connect each hotel’s PMS, and put the Booking Engine on each hotel’s own domain, or connect to the engine it already runs.
Turn on WhizzCRM journeys by email and WhatsApp around every stay.
Add the next hotel. The same programme carries across the group.
Questions
See it across your hotels.
Pick a time, or send a message.
What does group loyalty look like for the guest?
The guest is recognised when signed in on the hotel’s own site, and the programme rewards repeat direct bookings across the group. The exact rewards follow the model the group chooses.
Single-wallet or closed-loop tier discount?
Single-wallet is one shared points wallet. Closed-loop tier discount gives members a tier-based discount instead of a points wallet. The hotel or group decides which; BookingWhizz does not set programme economics.
How does the CRM help a group?
WhizzCRM holds guest profiles and segments, and runs automated journeys by email and WhatsApp around every stay, including relevant enhancements and upselling.
Does the group need to change its PMS?
BookingWhizz has 230+ integrations, and the PMS each hotel uses is confirmed on the call. Programme design and configuration are agreed with each hotel.
How quickly can a group go live?
Live in 48 hours. Programme design and configuration are agreed with the hotel.
Can it start with one hotel?
Yes. WhizzLoyalty scales from a single hotel to a group of any size.