Guide · CRM and loyalty

BookingWhizz vs Mailchimp: what is the difference for a hotel?

Mailchimp is an email and SMS marketing platform for many kinds of business. BookingWhizz is a Loyalty-powered CRM and Booking Engine, with AI-powered PriceMatch, built for hotels: it holds the guest profile, runs the email and WhatsApp journey around every stay, runs the loyalty programme, and takes the repeat booking on the hotel's own website at the member rate.

Updated October 2026

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Karim Mawani

London, UK · guest since 2021

Gold

Gold memberDirect bookerSpa and diningSpends outside the roomAcquired: Google Hotel Ads

stays: 9stays
lifetime value: $7,480lifetime value
properties: 4properties

How the relationship ran

1FoundGoogle Hotel Ads
2Recognisedpoints and perks applied
3Stayedspa and restaurant
4Returnedbooked direct since

One guest record in WhizzCRM.

At a glance

Mailchimp and BookingWhizz, side by side

Mailchimp compared with BookingWhizz for a hotel
What the hotel needs	Mailchimp	BookingWhizz
Who it is built for	MailchimpMany kinds of business: Mailchimp lists restaurants, ecommerce, non-profits and small businesses	BookingWhizzHotels and hotel groups
Where the booking lives	MailchimpIn another system, connected through an integration	BookingWhizzIn BookingWhizz: the reservation, the member price and the guest record sit in one place
Guest profile	MailchimpA contact in an audience, with tags, custom fields and engagement	BookingWhizzA hotel guest profile with stays, spend, points and preferences, from the PMS and the booking engine
Email campaigns and segments	MailchimpYes	BookingWhizzYes, segmented by stay, spend, tier and property
WhatsApp	MailchimpThrough connectors in its integrations directory	BookingWhizzWhatsApp Journeys before, during and after the stay
Loyalty programme	MailchimpThrough integrations such as Yotpo and Smile.io	BookingWhizzBuilt in: points earn across rooms, restaurants, bars and spa, and redeem against any of them, including room nights
Repeat booking	MailchimpSends the guest a link to the hotel's booking engine	BookingWhizzThe guest books again on the hotel's own BookingWhizz Booking Engine, signed in, at the member rate
Price against the OTAs	MailchimpOutside its job	BookingWhizzPriceMatch AI matches or beats any OTA
Hotel systems	MailchimpA general integrations directory for business apps	BookingWhizzConnects to the hotel's PMS and channel systems through 230+ integrations
Hotel groups	MailchimpSeparate audiences, which do not share data, or one audience split with tags	BookingWhizzOne programme and one guest view across the group's hotels

What we say about Mailchimp comes from Mailchimp’s own public pages, checked 22 October 2026. Mailchimp is a trademark of The Rocket Science Group LLC, an Intuit company. BookingWhizz is not affiliated with Mailchimp.

Is BookingWhizz an alternative to Mailchimp for a hotel?

Yes, for guest marketing. BookingWhizz runs the guest profile, segments and email and WhatsApp journeys, and it also runs the loyalty programme and the Booking Engine where the repeat booking is made. Mailchimp sends the message; BookingWhizz also takes the booking.

Can Mailchimp run a hotel loyalty programme?

Mailchimp connects to loyalty apps such as Yotpo and Smile.io. In BookingWhizz, loyalty is built in: guests earn points on direct room bookings and across the property, and spend them on their next stay, including room nights.

Does BookingWhizz send email campaigns like Mailchimp?

Yes. WhizzCRM holds guest profiles and segments and runs automated journeys by email and WhatsApp before arrival, during the stay and after checkout, including relevant enhancements and upselling. Hotels also send one-off campaigns to any segment.

What does BookingWhizz do that an email tool does not?

It connects the message to the booking. The same system knows the guest’s stays and points, shows the member rate on the hotel’s own website, matches or beats any OTA price with PriceMatch AI, and records the repeat booking against the guest. That is how it increases Direct Bookings, F&B Revenue and Repeat Bookings with Earn and Burn Loyalty.

Is BookingWhizz booking management software?

No. BookingWhizz is not a property management system and does not replace one. It is a Loyalty-powered CRM and Booking Engine that sits alongside the hotel’s PMS through 230+ integrations, and its job is to bring guests back to book direct.

How quickly can a hotel start?

Go live within 48 hours. Programme design and configuration are agreed with the hotel.

Better together

Why loyalty, CRM and PriceMatch AI work better together

Loyalty gives the guest a reason to book direct. The AI-powered CRM knows the guest and brings them back with the one right offer. PriceMatch AI removes the last reason to book elsewhere: it matches or beats the OTA price, plus your perks on top.

Each helps alone. Together they close the loop: win the first booking, keep the guest, win every booking after.