Client story: Jumeirah Zabeel Saray
Upsell revenue up 340%, at a luxury resort in Dubai.
Every figure on this page carries its condition: the period where canon states one, the property type and the market.
Key facts
- Property type
- Luxury resort
- Market
- Palm Jumeirah, Dubai
- Products used
- WhizzCRM
Challenge
Where the bookings were going
- A resort with a spa, dining and experiences to sell, and no automated way to offer them before arrival.
- Ancillary revenue was left to the front desk.
Solution
What changed
- WhizzCRM
- Upselling in WhizzCRM offered spa, dining and room upgrades to every confirmed guest before arrival.
- Offers were chosen from the guest profile, not sent as one blanket campaign.
Results
What the figures say, and under what condition
+340%
upsell revenue
Over 6 months, luxury resort, Dubai
- Luxury resort, Palm Jumeirah, Dubai. Offered pre-arrival to every confirmed guest.
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Start with a WhizzAudit, as Jumeirah Zabeel Saray did.
A focused look at where your direct bookings are going, then a plan for what the hotel needs next.