Client story: Swiss-Belhotel International
Loyalty members from 1.3 million to 7 million in 18 months, with BookingWhizz CRM and Loyalty automation.
Every figure on this page carries its condition: the period where canon states one, the property type and the market.
Key facts
- Property type
- International chain
- Market
- Asia Pacific and the Middle East
- Products used
- WhizzLoyalty, WhizzCRM
- Period
- 18 months
Challenge
Where the bookings were going
- Guest data was fragmented across properties, each managed independently.
- No unified loyalty programme and no strategy for turning one-time guests into repeat guests.
Solution
What changed
- WhizzLoyalty
- WhizzCRM
- WhizzLoyalty ran one programme across the chain, with enrolment automated over WhatsApp.
- WhizzCRM unified guest profiles across every property into one record.
Results
What the figures say, and under what condition
1.3M to 7M
loyalty members
In 18 months
+40.9%
booking value, loyalty guests against non-members
Chain-wide
- International chain, Asia Pacific and the Middle East. Enrolment automated over WhatsApp, no added staff.
“BookingWhizz automation helped us enrol millions of guests into our loyalty programme without adding staff.”
Start with a WhizzAudit, as Swiss-Belhotel International did.
A focused look at where your direct bookings are going, then a plan for what the hotel needs next.